Marketing Communications AM, Cell Culture & Bioprocess

Company Name:
Company description:
Corning is the world leader in specialty glass and ceramics, creating and manufacturing keystone components that enable high-technology systems.
Cornings history is filled with breakthrough technologies that have played an important role in the way the world works. We thrive on solving difficult, commercially relevant problems through an innovative and collaborative research and development process. Corning succeeds through sustained investment in R&D, more than 160 years of materials science and process engineering knowledge, and a distinctive collaborative culture.
Corning Life Sciences brings new and innovative laboratory tools to researchers. Our core technical competencies include polymer science, biochemistry and molecular biology, glass melting and forming, surface modification, and characterization science. As part of Corning Incorporated, we are a world leader in specialty glass and have a 150-year tradition of innovation.
We are committed to meeting customers unique and changing needs with original solutions for todays emerging life sciences technologies. Our dedication to quality, technology and innovation has enabled us to produce the worlds most comprehensive line of laboratory tools for life science research. Corning Life Sciences also offers custom capabilities such as special packaging, bar coding, and printed lot numbers, to meet specific customer requirements
To know more about Corning Life Sciences, visit us at: http://www.corning.com/products_services/life_sciences.aspx
Scope of Position:
The Marketing Communications Account Manager, Cell Culture & Bioprocesses responsible for managing the marketing communications (marcom) campaigns for the cell culture, media, and bioprocess teams.
Day to Day Responsibilities:
Meeting with (internal) clients to discuss their marcom needs
Devise campaigns that meet the client's brief and budget
Raising projects with Marcom Project Supervisor
Briefing the creative team who will produce the communications
Presenting campaign ideas and costs to clients
Negotiating with clients; solving any problems; and making sure deadlines are met
Editing and proofreading written content
Tracking and reporting on the campaign's progress
Keeping in contact with the client at all stages of the campaign
Tracking project spending and handling invoicing, as necessary
Supporting internal clients in the development of annual Commercial Plans, including recommendation of new Marcom ideas and strategic use of E.Marketing tools.
Coordinate the planning, budgeting and execution of tradeshows with Corporate Tradeshow and Events group
Attend planning meetings for tradeshows relevant to the business(es) supported
Work with Booth Captain to develop individual tradeshow objectives, in-booth messaging and graphics
Work with Booth Captain to develop pre-show communications, as well as contests or giveaways to generate booth traffic
Ensure all campaign communications are in compliance with Corning and CLS Brand guidelines; consult with Brand Management team, as necessary.
Become familiar with Customer Relationship Management tool. Work with Salesforce Effectiveness Team and Marcom Manager to access relevant campaign lead metrics and report to clients.
Support marcom counterparts in Asia and EMEA with information and materials that can be repurposed for use in other geographies; participate in teleconferences.
Travel Requirements: 10 to 15%
Hours of work/work schedule/flex-time: 40
Required Education:
Bachelor's degree required
Major in Marketing and/or Communications desired
Required Years and Area of Experience:
Minimum of 3-5 years' experience in a similar role
Familiarity with life sciences industry or willingness to learn
Project management experience
Proven presentation skills
Budget management experience
Required Skills:
Excellent spoken and written communication skills
Strong presentation and negotiation skills
Confidence, tact and a persuasive manner
Good organizational and time management skills
Good 'people skills', for working with a range of colleagues and clients
The ability to lead and motivate a team
A willingness and ability to work under deadline pressure
A professional manner
Good business sense and the ability to work to budgets
Desired Skills:
Experience in life sciences marketing
Experience with Salesforce.com
Soft Skills:
Exemplifies the Corning values, especially quality, integrity, performance
Comfortable in a process-oriented, team environment
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